Index

This is the premise behind a new e-book just released by Australian professional writer, Michael Meanwell, which is entitled The Enterprising Writer: How to earn $111,245 a year, writing what you like when you like.

Available in January 2001, the new how-to e-book for aspiring and professional writers is available for immediate download from one e-bookstore http://www.meanwellstore.com at an introductory price of US$19.97 (the regular price is $24.97).

Michael has been a professional writer for the past 20 years. His career has evolved from a freelance, staff journalist and columnist for various newspapers and magazines to a public relations and marketing consultant for some of the country’s biggest and best-known companies. These include Kodak, Ford, Honda, Océ, World Vision, Target, Cross Writing Instruments, Paccar, VDO and Royal Selangor Pewter.

In addition, he has written two books, produced and hosted a weekly radio show, and written and presented a series of motivational television programs.

Michael says commercial writing is the least tapped and the most profitable market available to writers today. This is the main focus on The Enterprising Writer which covers a broad range of topics including:

• How to write for the hottest commercial markets
• How to approach businesses, corporations and editors (especially when they aren’t aware they need a writer)
• How to customize your writing style to suit niche markets
• How to hone your literary skills to work with specific industries and businesses

The manual for writers also covers:

• How to set up and launch a sustainable home-based business
• How to convert prospects into clients
• How to turn clients into advocates
• How to keep clients satisfied and happy to help build your business
• How to handle slow-paying and no-paying clients
• How to get organized and stay productive
• How to promote yourself online and offline
• How to achieve your writing dreams and enjoy working for yourself

"Put simply, The Enterprising Writer shows you how to work on your business while you work in your business," Michael says.

"The Enterprising Writer shows you how to develop business and literary skills, and employ the right principles for running a successful enterprise," he adds.

In this 25-chapter, 380-page e-book, Michael shares insider secrets on how to write for specific markets, including technical writing, advertising copywriting, direct mail, public relations and also writing for the Web. He also shows how to write winning communications to promote a writer’s own business. Something most writers fail to do well.

Included is a range of templates, such as forms for quotations, purchase orders and client briefs, to name a few. Also included is a variety of communications he has produced for his clients, including PR releases, DM letters, ads, speeches, newsletters and brochures. Michael explains the strategy behind the communications, the approach he took and the end result for the client.

Contact:
Michael Meanwell
Email: michael@meanwellstore.com